In China, a search for identity boosts Lululemon, premium sportswear brands – ET Retail
SHANGHAI: Premium sportswear brands are enjoying robust growth in China as they take to directly courting their main customers, posing yet another setback to mega brands Nike and Adidas as they grapple with local competitors in the $55 billion sportswear market. Sportswear is a rare bright spot in China’s sluggish consumer market, as health and…