Reliance Retail has started a backend test launch of Chinese fast fashion label Shein, starting with its fashion and lifestyle platform Ajio, four-and-a-half years after the Indian government banned the label. “Shein has begun testing and cataloguing its casual women’s westernwear on Ajio, which it may gradually roll out to other platforms,” said an executive…
Timberland, an American outdoor footwear and apparel brand, is back with Reliance Retail, as it now features on the catalogue of its fashion e-tail platform AJIO. Earlier, Timberland had to close its retail stores across India in 2015 due to stiff competition in the local market and conflict with a similar local brand Woodland. The…
Representative image India’s leading fashion e-tailer, AJIO, on Thursday announced the launch of H&M on its platform. This partnership aims to enhance H&M’s online presence, complementing its existing omni-channel offering by making affordable, high-quality fashion accessible through AJIO, which adds another top international brand to its robust brand portfolio. This collaboration is surely going to…
Maruthy Ramgandhi New Delhi: D2C men’s fashion wear brand Snitch has appointed Maruthy Ramgandhi as the chief technology officer (CTO), it announced in a press release on Wednesday. Ramgandhi comes with 18 years of experience in launching customer experience and data-driven delivery products in e-commerce space. He has previously worked with companies like Stumbl, Amazon,…
New Delhi: Rangita, an ethnic wear label from Stellaro Brands, a subsidiary of e-commerce company Snapdeal has forayed into offline space with the launch of two exclusive stores, Himanshu Chakrawarti, CEO, Stellaro Brands told ETRetail exclusively. Rangita targets women in the 20-plus age group and offers affordable ethnic wear. The brand has launched its first…
Representative image Legacy footwear brand Inc.5 Shoes raised its maiden venture funding of $10 million (about Rs 83 crore) in a round led by Mumbai-based venture firm Carpediem Capital, with participation from Param Capital and P3 Venture Fund. It did not disclose the valuation at which it raised the funds. The Mumbai-headquartered firm, which sells…
New Delhi: Retail giant Reliance Retail on Thursday has launched its youth-focused fashion retail brand Yousta with the opening of its first store in Hyderabad’s Sarath City Mall, the company said in a media release. With contemporary tech-enabled store layouts, it will offer high-fashion at affordable prices targeted at young consumers. “All products, for instance,…
