How the bottom-of-the-pyramid strategy worked out for Zudio – ET Retail
Representative Image Encouraged by the runaway success of its apparel brand Zudio, which marries style with low price, Tata Group company Trent has now launched Zudio Beauty. The first store has opened in Bengaluru and Trent is planning to add more in top cities such as Gurugram, Pune and Hyderabad. Zudio Beauty is part of…