Loungewear brand Sweet Dreams opens 50th store, accelerates omnichannel strategy – ET Retail

New Delhi: Homegrown loungewear and comfortwear brand Sweet Dreams has opened its 50th exclusive brand outlet (EBO), doubling down on its offline strategy. Founded in 1989, Sweet Dreams operates across the athleisure, sleepwear, innerwear, and kidswear segments. The company’s chairman and managing director, Hitesh Ruparelia, said the EBO model is a crucial lever in the…

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