Not buying shoes? Bata India MD Gunjan Shah says inflation has hit lower-price segment customers – ET Retail

Bata India Footwear maker Bata India said consumers have either curbed spending at the lower end or the pace of upgradation has dwindled in the economy segment, triggering the company to bring more affordable products even as premiumisation trend continues. Gunjan Shah, MD and CEO, Bata India Limited said consumer in the lower price segment…

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Bata re-enters premium price points with fresh portfolio, aims 20% sales from online channels in 2-3 yrs – ET Retail

With inflation cooling off, leading shoemaker Bata is re-entering the premium price points with fresh portfolios while it increases spending on advertising and promotions to connect with young digital savvy consumers, according to company Managing Director and CEO Gunjan Shah. The company, as part of its sales strategy, is expanding its presence in both channels…

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