Bata re-enters premium price points with fresh portfolio, aims 20% sales from online channels in 2-3 yrs – ET Retail
With inflation cooling off, leading shoemaker Bata is re-entering the premium price points with fresh portfolios while it increases spending on advertising and promotions to connect with young digital savvy consumers, according to company Managing Director and CEO Gunjan Shah. The company, as part of its sales strategy, is expanding its presence in both channels…
