What’s in a name? How dropping one word from its name cost Bira 91 beer maker Rs 80 crore in sales! – The Times of India
Initially, Bira imported its Hefeweizen-style beer from Belgium ten years ago. (AI image) B9 Beverages, the maker of Bira 91 beer preparing for public listing, incurred a Rs 80 crore direct cost and increased losses due to removing the word ‘private’ from its name!In preparation for its 2026 IPO, the company transitioned from B9 Beverages…