Brand loyalty can’t be offer-driven: Decathlon India CEO on winning consumer trust – ET Retail
Delhi: “It is important to create long-term brand loyalty, not just offer-driven loyalty,” said Sankar Chatterjee, CEO, Decathlon India, at The Economic Times Great India Retail Summit held in Mumbai on February 20 and 21. In a fireside chat titled The Attention Economy: Winning the Battle for the Indian Consumer’s Mindshare, Chatterjee emphasized that genuine…