How Reliance-led Campa is taking on Coca-Cola and PepsiCo at half the price of these soft drinks – Times of India
Campa vs Coke, Pepsi: Reliance Consumer Products (RCPL) is intensifying the cola price war by expanding its Campa soft drink range to various new markets before the festive season, offering prices that are 50% lower than those of Coca-Cola and PepsiCo. In response, the multinational brands are ramping up consumer promotions at grocery stores and…