Ethnic brand Shobitam acquires Isadoralife – ET Retail
New Delhi: D2C ethnic fashion brand, Shobitam has acquired ready-to-wear saree brand, Isadoralife, it said in a media release on Wednesday. “Together, Shobitam and Isadoralife are poised to further strengthen ethnic fashion globally and pave the way for an upward growth trajectory in the fashion startup ecosystem in India,” said Aparna Thyagarajan, co-founder and chief…