Diamond houses strive to win back choosy Chinese buyers, plan $8-10 mn campaign with DeBeers – ET Retail

Representative Image Mumbai | Kolkata: A quaint and simple Japanese engagement ceremony was dramatically transformed in the late 60s when DeBeers, the dominant cartel of the day, sold the idea of a diamond ring to young Japanese riding the post-war prosperity. A campaign waged by a group that was criticised amid the anti-apartheid wave, altered…

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Turkish jewellery brand Zen Diamond plans to enter Indian market with stores in top metros – ET Retail

Representative Image Turkey-based diamond jewelry brand Zen Diamond has announced its plans to set up chain stores in top metros in India like Mumbai, Delhi, and Bangalore, along with establishing an online presence in the initial phase. Zen Diamond aims to target aspirational young and mid-age consumers in India. The brand said that it also…

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