Representative Image New Delhi: Global multi-specialist sports retailer Decathlon India has partnered with quick commerce firm Zepto, aiming to provide faster access of sports and fitness products to consumers across the country, it announced in a press release on Friday. Commenting on the partnership, Sankar Chatterjee, CEO at Decathlon India, said, “As the demand for…
New Delhi: French sports retailer Decathlon has announced a significant investment of 100 million euros (approximately Rs 933 crore) in India over the next five years. The investment will fuel Decathlon’s expansion from 127 to 190 stores, enhance its digital engagement, strengthen the value chain and boost its make-in-India portfolio. Currently, 68 per cent of…
New Delhi: Reliance Retail plans to extend Superdry into the athleisure segment which will place it in direct competition with leading sportswear brands like Nike, Adidas and Asics. Last year, the British fashion brand had inked a joint venture agreement with Reliance Brands for the sale of Superdry’s intellectual property assets in India, Sri Lanka,…
New Delhi: Sports retailer Decathlon has appointed Sankar Chatterjee as its new India Chief Executive Officer. According to Chatterjee’s LinkedIn profile, he resumed the role of the company CEO in February 2024. Chatterjee who has been associated with the brand for over 13 years, earlier held the position of Country Digital Leader for Decathlon Sports…
Decathlon, the renowned French sports brand, has set its sights on India, aiming to make it one of its top five markets within the next five years. The company plans to open 10 new stores in India every year, said Steve Dykes, chief retail and countries officer. He said this on the sidelines of an…
PARIS: India is a “big priority” market for Decathlon, and the French sports retailer expects the country to be among its top five global markets within the next five years, helped by expansion of store network and increased local sourcing, according to a top company official. Decathlon, as part of its growth plans, will add…
Representative image Mumbai: From running shoes and joggers to dumbbells and yoga mats, sales of nearly half a dozen leading sports brands have sprinted in the past two years, during the pandemic and since. They have doubled business in India, driven by increasing awareness about fitness and surging demand for athleisure wear. Brands such as…
Surging demand for fitness wear and sports equipment for disciplines other than cricket and football helped Decathlon‘s India unit expand sales 37% to Rs 3,955 crore in FY23. With more than 100 large, warehouse-like stores selling products catering to 85 sporting disciplines, the French company is bigger than Adidas, Nike and Asics all put together…
