Dell ‘dumps’ branding across laptop lineup; goes the ‘Apple way’ – Times of India
Dell founder Michael Dell Dell has junked its decades-old branding across laptop lineup. The PC giant Dell is simplifying its laptop branding, moving away from long-standing names like “XPS” and “Inspiron” in favor of a tiered “Dell,” “Dell Pro,” and “Dell Pro Max” structure. This change, announced ahead of CES, aims to boost demand in…