Silver outshines gold for first time in festive season | India News – Times of India
HYDERABAD/MUMBAI: For the first time in the history of the Indian jewellery market, silver glittered more than gold this Dhanteras. As gold prices continued their record-breaking run, it dampened consumer demand. Shoppers instead rushed to buy silver.“Silver sales have shot up 30-35% this year despite prices being 40% higher than last Dhanteras,” Surendra Mehta, national…