TV viewership of IPL 2024 crosses 40 crore: Disney Star – Times of India
NEW DELHI: TV viewership of Indian Premier League (IPL) 2024 crossed 40 crore, marking the highest-ever cumulative reach for the live broadcast of 18 matches. , the official broadcaster of IPL, which is airing the matches on the Star Sports network, said it recorded 12,380 crore minutes of watch time (citing Broadcast Audience Research Council),…