ETRetailGIRS2025 – News Express

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Fashion meets aspiration: H&M’s decade-long journey in India – ET Retail

adminFebruary 24, 202504 mins

At the Great India Retail Summit (GIRS) 2025 in Mumbai, the fireside chat with Helena Kuylenstierna, director of H&M India offered a deep dive into the evolution of fashion as a driver of lifestyle and aspiration in the modern retail landscape. H&M’s journey in India has been nothing short of remarkable. Celebrating its 10th anniversary…

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Brand loyalty can’t be offer-driven: Decathlon India CEO on winning consumer trust – ET Retail

adminFebruary 24, 202505 mins

Delhi: “It is important to create long-term brand loyalty, not just offer-driven loyalty,” said Sankar Chatterjee, CEO, Decathlon India, at The Economic Times Great India Retail Summit held in Mumbai on February 20 and 21. In a fireside chat titled The Attention Economy: Winning the Battle for the Indian Consumer’s Mindshare, Chatterjee emphasized that genuine…