Premium sneaker stampede sweeps India off its feet and Adidas is game for it – ET Retail
Representative image. Functionality, but also fashion. Comfort but also chic. Priority checklists for buying shoes, watches and even apparel for the gym have evolved, and the brands are ramping up their game to cater for this dynamic market. ‘Sneaker-heads’ and ‘fitness freaks’ have most certainly transcended into the trend of premiumisation as they are now…
