#25 For 2025: How to tread the fine line between tradition & innovation? – ET Retail

Representative image As we approach 2025, India’s fashion landscape is evolving in step with consumer preferences and presenting dynamic opportunities for the business of fashion. The industry is poised to thrive on a fusion of tradition, innovation and purposeful design, with sustainability becoming a cornerstone of consumer decision-making. Indian fashion, with its blend of local…

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Premium sneaker stampede sweeps India off its feet and Adidas is game for it – ET Retail

Representative image. Functionality, but also fashion. Comfort but also chic. Priority checklists for buying shoes, watches and even apparel for the gym have evolved, and the brands are ramping up their game to cater for this dynamic market. ‘Sneaker-heads’ and ‘fitness freaks’ have most certainly transcended into the trend of premiumisation as they are now…

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