At 6%, rural FMCG growth 2x of urban – Times of India
MUMBAI: Rural consumption of FMCG products like atta and soap, driven by a good monsoon season, grew at more than double the pace of urban in the Sept quarter, where middle class people have curtailed expenses due to high food inflation.The fast moving consumer goods (FMCG) industry recorded a volume growth of 2.8% in urban…