Star shine hard to come by for jewellery brands as celebs jack up endorsement charges, put stringent conditions – ET Retail
Representative Image Jewellery brands are scrambling to get new celebrity endorsements, both at the national and regional level, sparking a spike in celebrity fees and stringent terms and conditions. But the demand is skewed in favour of glamour icons. A senior executive of a prominent jewellery brand, asking not to be identified, said the asking…