Representative Image Terming “sluggish consumption” as “temporary”, leading shoemaker Bata expects a revival in coming quarters, helped by festive season demand and retail expansion, according to its India Managing Director and CEO Gunjan Shah. The company expects e-commerce, which is now a “profitable” and “viable” business, to be its growth driver as it has been…
Gunjan Shah, MD & CEO, Bata India, says: “We have just started the first Power EBO, but we are very clear this is a long-term investment for us. We feel that this is something that can succeed. Our proposition is very clear, we want to bring in global technology in a democratic manner, make sure…
With inflation cooling off, leading shoemaker Bata is re-entering the premium price points with fresh portfolios while it increases spending on advertising and promotions to connect with young digital savvy consumers, according to company Managing Director and CEO Gunjan Shah. The company, as part of its sales strategy, is expanding its presence in both channels…
