
From Black to Blonde: The growing popularity of hair colouring in India – ET Retail
Representative image. Hair colours such as deep wine, caramel brown, burgundy, and beige are growing faster than long-time favourites black and dark brown as young Indians – buoyed by influential hairdressers and Instagram videos – go blondes and brunettes like never before. “Fashion couture has come to hair couture,” said Shama Dalal, head of marketing…