H&M must raise the bar to counter fierce fast-fashion competition, says CEO – ET Retail
H&M cannot win on price alone and must make its clothes more trendy and of higher-quality in the fiercely competitive fast-fashion sector, its CEO Daniel Erver told Reuters. In his first year as CEO, Erver has spearheaded investments in marketing to boost the H&M brand‘s appeal, as well as a push to speed up product…