Aditya Birla group forays into jewellery retail with ‘Indriya’ – ET Retail
New Delhi: The Aditya Birla Group on Friday launched a jewellery retail brand, Indriya, that directly pits it against the Tata Group‘s Tanishq and the Reliance Group‘s Reliance Jewels, and other national chains such as Kalyan Jewellers and Joyalukkas. The conglomerate with business interests spanning metals and cement to financial services and fashion is entering…