Jewellery chains take a shine to malls as buyers go for brands – ET Retail
The glittering storefronts of jewellery shops are fast becoming a prominent feature in shopping malls in India underscoring a shift in consumer preference towards established retailers. Each mall currently has about 8-10 jewellery stores, up from just one or two in 2021. These stores now occupy nearly 5% of total mall space, up from just…