Diamond houses strive to win back choosy Chinese buyers, plan $8-10 mn campaign with DeBeers – ET Retail
Representative Image Mumbai | Kolkata: A quaint and simple Japanese engagement ceremony was dramatically transformed in the late 60s when DeBeers, the dominant cartel of the day, sold the idea of a diamond ring to young Japanese riding the post-war prosperity. A campaign waged by a group that was criticised amid the anti-apartheid wave, altered…