Men’s ethnic wedding wear demand surges – ET Retail

New Delhi: It’s all about ‘band, baja and sherwani’ in the men’s apparel market. Sales of men’s traditional wedding wear, including sherwanis, have jumped 25% in the last three years. The rising demand is also spurring competition in the wedding-wear segment, resulting in organised players, including Aditya Birla Fashion, Vedant Fashions and Raymond, scaling up…

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