Representional There is a new king in men’s apparel market in India — traditional wear. Soaring sales of men’s traditional wear, including sherwanis, have led to intense competition among brands and drawing in big organised businesses — such as Aditya Birla Fashion, Vedant Fashions and Raymond — into the game. As a result of aggressive…
New Delhi: It’s all about ‘band, baja and sherwani’ in the men’s apparel market. Sales of men’s traditional wedding wear, including sherwanis, have jumped 25% in the last three years. The rising demand is also spurring competition in the wedding-wear segment, resulting in organised players, including Aditya Birla Fashion, Vedant Fashions and Raymond, scaling up…
trueBrowns, a homegrown urban ethnic lifestyle brand has recently forayed into the men’s wear segment and expects it to contribute 10 per cent of the overall revenue this fiscal, Udita Bansal, founder, trueBrowns told ETRetail in an interaction. The brand, which has launched 40 SKUs under the men’s wear segment, is eyeing 100 per cent…
