Once rivals, now partners: Peloton and Lululemon to collaborate on connected fitness and apparel – ET Retail
Peloton and athletic wear maker Lululemon have announced a five-year partnership, effectively closing the curtain on Lululemon’s recently acquired connected fitness device, Mirror. The interactive fitness company steps in to become the exclusive digital fitness content provider for Lululemon, which in turn becomes the primary athletic apparel partner to New York-based Peloton. Vancouver, British Columbia-based…