Adidas hikes 2024 earnings guidance after second-quarter beat – ET Retail
Representative image German sportswear maker Adidas is increasing its full-year earnings guidance after a better than expected second quarter, it said on Tuesday, in its second upgrade this year. The success of the company’s low-rise multi-coloured Samba and Gazelle sneakers, along with weaker sales at rival Nike , had been expected to help Adidas to…