Reliance Retail has started a backend test launch of Chinese fast fashion label Shein, starting with its fashion and lifestyle platform Ajio, four-and-a-half years after the Indian government banned the label. “Shein has begun testing and cataloguing its casual women’s westernwear on Ajio, which it may gradually roll out to other platforms,” said an executive…
Indian industry giants Reliance and Tata are once again going head-to-head, and this rivalry is poised to deliver significant benefits to Indian consumers. Reliance Retail is challenging Tata Group‘s Zudio with ‘Yousta,’ its response to the success of Zudio, a brand known for combining style and affordability. And why not, the value fashion segment in…
Lexica generated AI Image Consumer companies in India making everything from soaps to cars are sounding the alarm: the urban middle class continues to trim its spending for at least the second straight quarter as inflation and unemployment weigh on sentiment. At least seven of India’s largest companies, including RIL’s retail arm and consumer bellwether…
Representative image Reliance Retail‘s fashion brand AZORTE has significantly expanded its offline presence by opening 12 new stores in key cities across India. The brand, which caters to fashion-forward consumers, has extended its reach to cities including Jaipur, Udaipur, Raipur, Dehradun, Gorakhpur, Ranchi, and two additional stores in Bangalore. This brings the total number of…
New Delhi: Mothercare has entered into a joint venture with Reliance Brands Holding UK (RBL UK), marking a strategic shift in their South Asian operations. The new entity, owned 51% by Reliance and 49% by Mothercare, will manage the Mothercare brand across India, Nepal, Sri Lanka, Bhutan, and Bangladesh. RBL UK will acquire the stake…
Representative Image Clothing and lifestyle retailers and shopping malls said there’s a pick-up in entry-level demand for clothes and accessories in the past two weeks, after a bad spell of nearly six quarters, lifting the overall sales of discretionary category. And, the trend is not just restricted to top cities. V-Mart, a value retailer which…
Timberland, an American outdoor footwear and apparel brand, is back with Reliance Retail, as it now features on the catalogue of its fashion e-tail platform AJIO. Earlier, Timberland had to close its retail stores across India in 2015 due to stiff competition in the local market and conflict with a similar local brand Woodland. The…
Representative Image Monthly instalment schemes floated by jewellers are keeping the gold demand alive for the retailers, with the amount received by them from consumers continuing to grow in corpus when overall gold demand remains weak. Market leader Tata-owned Tanishq has disclosed that monthly deposit at its stores has gone up by 10% year-on-year (yoy)…
Representative Image MUMBAI: Leading designer brands from Tarun Tahiliani and Abu Jani, Sandeep Khosla to Sabyasachi and Rahul Mishra recorded a surge in sales of wedding and occasion wear in 2023-24, ranging between high double-digits and triple digits, bucking the overall trend of lacklustre demand as a sharpening focus on premiumisation added sheen to their…
New Delhi: India‘s fast fashion sector is on a rapid growth trajectory, with an annual growth rate of 30-40 per cent, significantly outpacing the overall fashion industry’s modest 6 per cent year-on-year (YoY) growth in the fiscal year 2023-24. Despite this impressive growth, fast fashion currently represents only about 10 per cent of India’s $90…
