By offering dresses starting as low as Rs 199, billionaire Mukesh Ambani-led Reliance Retail has now sparked a fast fashion war in India by relaunching Shein and taking an online-first approach to challenge both Tata Group’s Trent-owned Zudio and Nykaa Fashion. While India’s overall fashion market grew just 6 per cent in FY24, the fast…
The new Shein India app, which went live last Friday, has products which are manufactured, marketed and sold only by Nextgen Fast Fashion, a fully owned subsidiary of Reliance Retail Ventures Ltd. Nextgen manufactures these products on the Shein India platform through a wide network of Indian manufacturers, in which most of which are MSMEs…
NEW DELHI: Reliance Retail has introduced Chinese fast fashion label Shein this weekend, almost five years after it was banned in India following diplomatic tensions between India and China. After a test launch on its fashion app Ajio for two months, Reliance has now begun selling Shein on an independent app available on AppStore and…
Chinese fast-fashion giant Shein has made its comeback to the Indian market through a dedicated mobile app launched by Reliance Retail, nearly five years after its ban during diplomatic tensions in 2020.The Shein India Fast Fashion app, available on both Android and iOS platforms, initially serves major cities including New Delhi, Mumbai, and Bengaluru, with…
Demand for premium products — from groceries and spirits to clothing and shoes — has bucked the slowdown trend, especially in the cities, amid a cutback in mass-priced segments due to inflation. The likes of Hindustan Unilever (HUL), Diageo India, Shoppers Stop, Reliance Retail and Metro Brands said consumers may be truncating shopping lists of…
India’s fast fashion business is gearing up for intense competition. The runaway success of Zudio, a brand owned by a Tata company, Trent, has prompted Reliance Retail Ventures Ltd to tie up with a Chinese fast fashion giant, Shein, which has made waves across the world, overtaking major global fashion brands. ET has reported that…
Reliance Retail has started a backend test launch of Chinese fast fashion label Shein, starting with its fashion and lifestyle platform Ajio, four-and-a-half years after the Indian government banned the label. “Shein has begun testing and cataloguing its casual women’s westernwear on Ajio, which it may gradually roll out to other platforms,” said an executive…
Indian industry giants Reliance and Tata are once again going head-to-head, and this rivalry is poised to deliver significant benefits to Indian consumers. Reliance Retail is challenging Tata Group‘s Zudio with ‘Yousta,’ its response to the success of Zudio, a brand known for combining style and affordability. And why not, the value fashion segment in…
Lexica generated AI Image Consumer companies in India making everything from soaps to cars are sounding the alarm: the urban middle class continues to trim its spending for at least the second straight quarter as inflation and unemployment weigh on sentiment. At least seven of India’s largest companies, including RIL’s retail arm and consumer bellwether…
Representative image Reliance Retail‘s fashion brand AZORTE has significantly expanded its offline presence by opening 12 new stores in key cities across India. The brand, which caters to fashion-forward consumers, has extended its reach to cities including Jaipur, Udaipur, Raipur, Dehradun, Gorakhpur, Ranchi, and two additional stores in Bangalore. This brings the total number of…
