Top jewellery chains shy away from lab-grown diamonds amid lack of consumer interest – ET Retail

Representative image Kolkata: Large jewellery chains such as Kalyan Jewellers, Tanishq, Malabar Gold & Diamonds, Joyalukkas and Senco Gold are staying away from lab-grown diamonds (LGDs) citing low demand and an aversion to mixing them with natural stones at counters. Nonetheless, the buzz over such stones – much cheaper than natural diamonds and indistinguishable from…

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Senco becomes first Indian jewellery brand to join ONDC Network – ET Retail

Senco Gold and Diamonds Kolkata-based Senco Gold & Diamonds on Friday announced that it has become the first Indian jewellery brand to join Open Network for Digital Commerce (ONDC) Network. Through this maiden integration, Senco Gold and Diamonds extensive catalogue will be available across various shopping apps within the expanding ONDC Network, facilitating smooth and…

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Senco’s D-Street debut adds to brand’s glitter to push sales, footfall across stores – ET Retail

Senco Gold, the largest organised jewellery retail player in eastern India, is likely having a golden run since its marktrading debut that added glitter to the brand value and led to increased footfall across stores. “We are seeing additional footfalls and our brand awareness among customers have increased due to the IPO,” Managing Director Suvankar…

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