Reliance brings the Chinese app that made Amazon, Zara and H&M ‘change’ their strategy, to India – The Times of India

Chinese fast-fashion giant Shein has made its comeback to the Indian market through a dedicated mobile app launched by Reliance Retail, nearly five years after its ban during diplomatic tensions in 2020.The Shein India Fast Fashion app, available on both Android and iOS platforms, initially serves major cities including New Delhi, Mumbai, and Bengaluru, with…

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Reliance Retail starts test launch of Shein labels on Ajio platform – ET Retail

Reliance Retail has started a backend test launch of Chinese fast fashion label Shein, starting with its fashion and lifestyle platform Ajio, four-and-a-half years after the Indian government banned the label. “Shein has begun testing and cataloguing its casual women’s westernwear on Ajio, which it may gradually roll out to other platforms,” said an executive…

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Reliance is bringing back Shein products in India; but with a Big Desi twist – ET Retail

Shein‘s return to India is conditional on strict data-related requirements. Commerce minister Piyush Goyal has revealed that the Chinese fast-fashion retailer have to meet stringent data localisation conditions to re-enter the Indian market after its 2020 ban. These conditions include relinquishing control of its local operations and data to its Indian partner, Reliance Retail, ensuring…

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Chinese online shopping giant that has become ‘headache’ for Zara, H&M and Amazon in trouble – Times of India

The logo of Temu, an e-commerce platform owned by PDD Holdings, is seen on a mobile phone displayed in front of its website, in this illustration picture taken April 26, 2023. REUTERS/Florence Lo/Illustration/File Photo Chinese online shopping giants Shein and Temu have changed the face fashion ecommerce in the Europe and US. In the United…

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Shein’s revenue growth slows in first half amid IPO plans, The Information reports – ET Retail

Representative image Online retailer Shein‘s revenue growth slowed to 23% in the first half of this year, from 40% last year, The Information reported on Tuesday, citing two people familiar with the matter, as it prepares for a highly anticipated listing in London. The deceleration in growth coincides with rising competition from Chinese bargain shopping…

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