Reliance is bringing back Shein products in India; but with a Big Desi twist – ET Retail
Shein‘s return to India is conditional on strict data-related requirements. Commerce minister Piyush Goyal has revealed that the Chinese fast-fashion retailer have to meet stringent data localisation conditions to re-enter the Indian market after its 2020 ban. These conditions include relinquishing control of its local operations and data to its Indian partner, Reliance Retail, ensuring…