Shein India – News Express

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Reliance brings Shein back to India after 2020 app ban – ET Retail

adminFebruary 3, 202504 mins

NEW DELHI: Reliance Retail has introduced Chinese fast fashion label Shein this weekend, almost five years after it was banned in India following diplomatic tensions between India and China. After a test launch on its fashion app Ajio for two months, Reliance has now begun selling Shein on an independent app available on AppStore and…

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Reliance brings the Chinese app that made Amazon, Zara and H&M ‘change’ their strategy, to India – The Times of India

adminFebruary 2, 202503 mins

Chinese fast-fashion giant Shein has made its comeback to the Indian market through a dedicated mobile app launched by Reliance Retail, nearly five years after its ban during diplomatic tensions in 2020.The Shein India Fast Fashion app, available on both Android and iOS platforms, initially serves major cities including New Delhi, Mumbai, and Bengaluru, with…