India’s fast fashion market has a new player; Should Zara, H&M, Myntra brace for its arrival? – ET Retail
Shein, the Chinese fast-fashion giant, is making its long-awaited return to India after a four-and-a-half-year hiatus. The company was banned in June 2020, along with 200 other Chinese apps, by the Ministry of Electronics and Information Technology (MeitY). Now, Shein is partnering with Reliance Retail to re-enter the market, starting with a backend test launch…