How Singles’ Day in China evolved into one of the world’s largest shopping event – Times of India
Pedestrians walk near an advertisement promoting the sales festival in Beijing. (Picture credit: AP) While the Western world is gearing up for Black Friday and Cyber Monday, China has already celebrated its biggest shopping extravaganza—Singles Day. Often overshadowing other global shopping events, Singles Day has grown from a niche celebration to a retail phenomenon, surpassing…