Nike set for rare sales drop with focus on US demand, direct-to-consumer pivot – ET Retail

Nike is projected to post its first quarterly revenue decline in nearly two years on Thursday, turning the spotlight on the slower-than-expected boost from its direct-to-customer (DTC) strategy and sluggish demand in North America. The sportswear giant has invested in selling more through its own sales channels, including stores and online, instead of increasing inventory…

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