The phenomenon of ‘Squid Game’ in India: Cultural insights and marketing impact | – The Times of India
When ‘Squid Game’ debuted in India in September 2021, we bet even the creator of the series Hwang Dong-hyuk didn’t expect it to be such a massive hit. It became an overnight global sensation that broke all the language and cultural barriers. The series revolves around a group of people who are deeply immersed in…