trueBrowns enters men’s wear segment; expects 3.5 x ROI this festive season – ET Retail
trueBrowns, a homegrown urban ethnic lifestyle brand has recently forayed into the men’s wear segment and expects it to contribute 10 per cent of the overall revenue this fiscal, Udita Bansal, founder, trueBrowns told ETRetail in an interaction. The brand, which has launched 40 SKUs under the men’s wear segment, is eyeing 100 per cent…