Mukesh Ambani eyes fast fashion supremacy with Shein, Nykaa at risk? – ET Retail
By offering dresses starting as low as Rs 199, billionaire Mukesh Ambani-led Reliance Retail has now sparked a fast fashion war in India by relaunching Shein and taking an online-first approach to challenge both Tata Group’s Trent-owned Zudio and Nykaa Fashion. While India’s overall fashion market grew just 6 per cent in FY24, the fast…